Un|Filtered: The Paradox of Water Inequality

Brand Identity, Exhibition Design, Marketing Collateral




On ViewThird Space Gallery, University of Houston
December 2021-January 2022

Design TeamColton McKinney, team lead
Andrea Sáenz Barela, brand identity
Yoo-Ell Lee, motion
Braden Turrentine, marketing materials

Collaborators
University of Houston MFA Creative Writing students

PhotographyCourtesy of Alexandria Dziezdic

Using the research on water issues facing Gulf Coast ecologies, six teams from the senior graphic design course presented exhibition proposals with the interpretation of data as the goal. The winning proposal Un|filtered, capitalized on the dualities of purified and polluted, drought and flood, by creating a series of hanging layered scrims that referenced the function of a filtration system. Each scrim, designed by the remaining teams, featured quotes and data around a unique aspect of water issues.

As students, this was our first time executing a project of this scale, with minimal experience leading exhibition design. In the beginning of the process, it was a learning curve navigating communication across five teams, while also ensuring a cohesive design direction was instilled throughout each asset.

This project was awarded the 2022 SEGD Global Design Merit Award in the Exhibition Category.





The scrims are translucent, allowing the viewers to see through each filter.

The Mini Posters are aligned with its correspondent scrim and provide the reader more insight.

The Mini Posters are printed on vellum allowing the viewer to look through all the pages or read them individually.

An example of how a person can interact with the installation. 

Detail shot of the water inequality scrim.

Proposal and exhibition overview. Designed by Braden Turrentine.

Digital files for all the scrim featured in the gallery.



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Updated 24.10.31